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Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels.
As recently as five years ago, China’s consumer market was dominated by foreign brands and homegrown names struggled to compete, often hindered by inferior quality and weak marketing.
Now, many Chinese labels are prevalent in online marketplaces, shopping districts and store shelves, having improved their reputation for quality, design and sales techniques—as well as tapping nimbly into shifting consumer tastes.
生词短语:
grapple
努力应对；搏斗
tepid
温吞的；冷淡的
label
品牌；标签
homegrown
本土的；国产的
hinder
阻碍；妨碍
inferior
低劣的；质量差的
prevalent
流行的；普遍的
tap
利用；开发
nimbly
灵活地；敏捷地
shifting
变化的；流动的
